After 2 years of work, research, tests and numerous exchanges with the different contributors, the Juillot family is proud to present you its new labels and its new logo.
For the occasion, we realized this video tracing the different stages of this major change within the domain. A result that we are glad to share with you.
The word of the graphic designer:
“The new logo of the Domaine Michel Juillot is the result of a work of graphic variation around the old visual, whose shift towards modernity is still focused on preserving the legacy of its identity.
It seemed essential to preserve the initial structure while simplifying the elements that compose it.
The graphic design of the central helmet and its feathers, thus refined, emphasizes its flexibility and elegance, while the cross formed by the stylized flags brings balance and sobriety to the whole.
Naturally, in order to transcribe the filiation of the Juillot family in the history of the winery, the new logo reveals, in the fluidity of the flags, the initials of Laurent Juillot.”
Nouvelles étiquettes | Domaine Michel Juillot (2017) from Domaine Michel Juillot on Vimeo.
We are waiting for you on the different fairs where we are present, as well as in our cellar to discover these new labels and new vintages.